Building a Better Tree Fort – The Process of Re-Branding Droptree Productions.
Back in December Droptree Productions decided they needed to update their look, and I was invited to submit some ideas based on their existing concept. It was described to me like this…
‘We know we want something illustrated, and we’d like to have something that can live big and beautiful on say, a website but can also be simplified and shrunk down to live on a business card or header somewhere else. Because our office is out in the country, and operates somewhat like a clubhouse for 30 year old dudes (along with the fact that our name is Droptree), we think that having a treehouse as a logo would be perfect.’
With that to go on I got to work.… KEEP READING!